RED MONKEY ARMY

 

Apparel Clothing Line:

The philosophy of the red monkey army is to start a revolution in the area of ready to wear garments. The brand wants to promote an anarchist movement of free dressing & lifestyle.

 

The logo design sprouts from the very marketing and promotional idea of the brand, of spray painting the logo on street walls and urban façade.

 

The logo design, had to be designed in a way, that it would create one consolidated stencil for easy application on untreated surfaces, like walls, shutters, dustbins and drain pipes.

 

The logo is a combination of 2 elements the monkey’s + gorilla’s head and Rorschach inkblot test.

 

Monkey + Gorilla head: we tried the primate’s biology head structure & derived a graphical form. The graphical form had to exhibit an aggressive facial expression to impose the brands ideology.

 

Rorschach Inkblot Test: Rorschach inkblot test, the Rorschach technique, or simply the inkblot test, is a psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both. Some psychologists use this test to examine a person's personality characteristics and emotional functioning.

 

The project saw the logo evolve for different surfaces, like stencil paintings on walls, shutters, t-shirts and clothe tags for the clothing line.

Template Design.

Basic Graphic Shape, Derived From The Facial Characteristic Of A Gorilla.

Combination of Elements to Form the Logo + Font Suggestion.

Color Suggestion + Solid B&W Logo Unit.

Logo Unit with Rounded Typo, Suggestion.

Logo Stencil, Spray Paint Application on Surfaces.

Logo Stencil, Spray Paint Application on Surfaces.

Gorilla Logo Application On T-Shirt.

Font Characters.

Logo Option 2.

Observation, Process, Visual Reference & Conclusion.

Gorilla + Monkey Face Logo Form.

Monkey Logo Formation + Font Suggestion.

Cloth Tag.

Monkey Face Logo Application on T - Shirt.

Monkey Face Logo Application on T - Shirt.

Dog Tags.

Screen Saver.